Breakthroughs in analytics, Part 3

Part 1 of this series explores the technologies behind analyzing customer behaviors. Part 2 looks into the tools of business intelligence and Web analytics. Part 3 focuses on analytics tools for niche markets.

The growing reliance on business analytics at the enterprise level to improve strategic operational decision making and increase corporate competitive advantage is driving what IDC estimates to be a US$20 billion market for business analytics development tools and packaged intelligence applications.

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