Marketing & Media trends

More Articles

Subscribe to industry newsletters

Sony pushes old movies to cell phone screens

Sony Pictures Television has unveiled a movie network for mobile TV called "Pix." Subscribers of the AT&T Mobile TV services - which will launch in May - will have access to Pix content.
Haven't seen The Karate Kid in a while? Soon, AT&T customers in the United States will be able to catch it on their mobile phones.

On Monday, Sony Pictures Television said it is launching Pix, the first movie network for mobile TV in the U.S.

The network, making use of Qualcomm's MediaFLO technology, will be available to subscribers of the AT&T Mobile TV service, which is scheduled for a May launch.

"Pix will give viewers their own personal movie theater wherever they take their mobile phones," said Eric Berger, Sony's vice president of mobile entertainment. "It's a mobile destination channel for convenient, enjoyable entertainment, and the latest offering in [Sony's] distinctive portfolio of mobile games and video."

Read the full article
Don't miss BizTrends2022 - 7 keynote speakers forecast trends shaping business in our region! Register now!
Read more: phone, mobile tv

Let's do Biz