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Getting SEO-savvy: Five tips for choosing keywords
Contrary to popular belief, traffic volume should not be your primary reason for choosing keywords. Rather, traffic volume of a keyword or phrase should only be considered after the previous factors have been examined. Search volume can be used to compare the keywords that have been chosen based on the preceding recommendations.
By now, the majority of Web site owners should be aware that good content is a critical ingredient to site success. Before creating the content of a site, however, one must overcome the sometimes daunting task of choosing keywords.
These keywords are an integral part of any site and serve as the foundation of your targeted content. When picking keywords, many factors should be thoroughly contemplated, such as the Web site's theme, ultimate goal, target audience, etc. While there are many considerations to address when choosing keywords, here are some that continue to be the most relevant to the search engine algorithms:
