Witchery, Mimco open in South Africa

The brands join the Woolworths group with both in-store collections and stand-alone stores.

Witchery is a leading fashion authority offering women's, men's and kids' apparel and accessories to discerning customers. The brand delivers feminine, fashion-forward collections that capture the latest ready-to-wear runway trends.

Quirky accessories brand, Mimco offers designer accessories including jewellery, bags, shoes, sunglasses and watches inspired by edgy, yet accessible luxury.

"Both Witchery and Mimco are strong brands with their own clearly defined points of view. The brands will help to grow Woolworths' fashion authority and secure our position as a leading fashion destination in South Africa. We believe these brands will resonate with our customers who are looking for fashion that reflects the latest international trends and styles," said Woolworths CEO Ian Moir.

Store locations:

Witchery standalone stores: V&A Waterfront in Cape Town; Hyde Park in Johannesburg.
In Woolworths stores: V&A Waterfront, Cavendish Square and Tygervalley in Cape Town; Gateway in Durban; Menlyn, Brooklyn, Eastgate, Sandton and Melrose Arch in Johannesburg.

Mimco standalone stores: V&A Waterfront in Cape Town; Sandton and Hyde Park in Johannesburg.
In Woolworths stores: V&A Waterfront and Cavendish Square in Cape Town; Gateway in Durban; Eastgate and Sandton in Johannesburg.