Comments agency chairman Marcus Brewster, "The Playboy brand, iconic for nearly 60 years, captures the attention of more than 15 million men and women worldwide. The massive success of Playboy-themed television programming - including Kendra and Girls of the Playboy Mansion - specifically appealing to women, indicates the incredible levels of support the brand enjoys across both male and female demographics."
The firm will be responsible for both trade and consumer communication around the magazine brand.
The Playboy magazine account will be run out of Brewster's Cape Town office.
