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During a recent PR summit, the Iomega EMEA (Europe, Middle East & Africa) head office in Switzerland required operating companies to enter their respective consultancies into a competition to identify best practice within the network. Iomega management received nominations from the network and were tasked with judging agencies in terms of publicity generated and creative thinking.
Of the 10 incumbent consultancies, FCB Redline - the only one based in Africa - was placed joint third in the best agency category. I&E from France took second place, while top spot went to Text 100 in Spain.
Making FCB Redline's performance all the more impressive was the fact that at the time of the conference, the agency had only been working on the account for four months. It won the Iomega account after a five-way pitch earlier this year.
FCB Redline
Marcus Sorour
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