Do you know what is building and breaking down your reputation?

No company or public figure in South Africa is safe from a reputation attack so its worthwhile investing in time and effort earlier rather than later to be able to nip danger is the bud.

One of the people I talk to a lot about measuring and protecting corporate reputation is Regine le Roux, a highly experienced and very energetic young woman who runs a very successful company called Reputation Matters.

Says Regine: “Your corporate reputation consists of the perceptions that your stakeholders have of you, based on their relationship with your organisation. Key stakeholders, including employees, customers or members, are vital to the success of your organisation. The King IV Report on Corporate Governance in South Africa recognises the importance of a stakeholder inclusive approach in good corporate governance: it requires measuring the quality of stakeholder relationships and acting to improve them. Reputation goes beyond branding and it is more than communication."

Have you measured your reputation? Do you know what is building up or breaking it down? I can confidently recommend Reputation Matters which specialises in reputation research. They use their unique, scientific research tool, the Repudometer®, to take your reputation to the next level!

Reputation Matters can be contacted at: az.oc.srettamnoitatuper@ofni or have a look at their website www.reputationmatters.co.za