PR company expands African network

Says Chuddy Oduenyi, vice chairman of Compact Communications, "We've for some time been following the work HMC Seswa offers its clients and we were highly impressed, hence we approached them with a partnership offer. As a result of this agreement, we can confidently go back to our current and future clients wanting marketing communication support in South Africa with an assurance of continued and creative brand profiling services."

"This is a significant deal for HMC Seswa as it augments our strongly-established links with marketing communications companies in many parts of Africa," says Michele Turner, account director at HMC Seswa. The company's African network of partnerships covers a number of countries, including, Kenya, Uganda, Tanzania, Cameroon, Nigeria, Mozambique and Angola.

"Subsequently, this grants our rapidly growing number of clients doing business outside our borders access to new markets and professional outfits to help them communicate with their stakeholders,"

Staff exchange

Among others, the agreement will also see Compact Communications referring any of its clients requiring marketing communications support in South Africa to HMC Seswa. In addition, the deal entails a staff exchange programme between the two companies.

"What is most beneficial for HMC Seswa regarding our growing network of associates throughout the continent and other parts of the world is the fact that we have an increased ability to track media coverage from our publicity efforts. A great relief indeed, as there are few, if any, media monitoring agencies that thoroughly covers African media," comments Turner.

With a 23-year track record in a variety of industries, HMC Seswa is a wholly-owned subsidiary of Mazole Holdings and offers a full spectrum of public relations and marketing services.