Bootlegger at RAC Lite 2010
A new speaker has been confirmed for the RAC Lite 2010, being held on 24 August 2010 at Johannesburg's Theatre on the Track and 26 August at Lord Charles in Somerset West, Cape Town.
Dustin May, director of marketing for Bootlegger, a national jean and casual apparel retailer based in Vancouver, Canada will talk on the best in international retail and advertising practices.
He leads a group responsible for all aspects of marketing and visual presentation and has been instrumental in driving a brand repositioning, launching an excellent loyalty programme and developing eCommerce. He has been a part of the Retail Advertising and Marketing Association for over ten years and sits on the senior marketing committee of the Retail Council of Canada.
