Indulge in a day in the life of Eva

Regional winners from Durban, Cape Town and Johannesburg, and three friends will have the opportunity to indulge in life - the Eva way. They will receive Magnum's celebrity treatment, with limo transfers, accommodation in 5-star hotels, spa treatments, R10,000 for the winner to have a shopping spree with and so much more, by simply entering the competition on the packs of the Magnum Mini's. The new range offers the combination of thick chocolate and creamy ice cream covered with delicious inclusions in a convenient home pack with new half size products.

Available at Spar stores nationwide, consumers simply need to purchase a pack of their favourite flavour of Magnum Mini and follow the on-pack instructions. Consumers also stand the chance of winning one of Life's Little Pleasures - 3000 intensely personal indulgent experiences with prizes such as Desperate Housewives DVD sets, beauty treatments, and restaurant vouchers.

The partnership between Magnum and Spar will be amplified further where promoters will be stationed in the top 40 Super Spars offering shoppers opportunity to sample new Magnum Mini's. The ice cream brand has also partnered with promotion and tactical direct marketing specialist Habari Direct, which has been responsible for the sms and online activation of the campaign.

For more information, visit www.mymagnum.co.za