MarketConnect estimates that the MarketConnect web site will cut in half the time it takes for a marketing research buyer/reseller to develop a relationship with a marketing research provider by dramatically reducing the search time it takes to find the right firm.
"This is the first comprehensive online conduit to assist those who are searching for marketing research services," said Jesse Kincer, Founder and CEO of MarketConnect (http://www.marketconnect.com). "By providing very dynamic queries and a robust search functionality, we enable a user to find the right firm with the exact industry background and skillset they are looking for. And they can do it very quickly."
Kincer also believes MarketConnect will open up a completely new revenue channel for marketing research organisations stating: "Marketing research firms simply need to post a profile, sit back, and potential clients can contact them regarding projects. Unlike portals that provide this service in other industries, marketing research firms do not have to waste time and effort searching around for clients. Instead the clients come to them."
Any marketing research company can post a profile on MarketConnect free of charge. Potential clients looking for a marketing research firm can also search the MarketConnect profiles at no cost. When a potential client submits their projects needs through MarketConnect, a modest fee is attached to qualified marketing research companies at the bidding phase of the project. MarketConnect provides the ability for marketing research firms to post references, enabling the potential client to perform background research on the firm they are considering. Unlike other web portals that provide this type of service, MarketConnect will not force marketing research providers to funnel their invoicing and collections through this site. Once a marketing research firm establishes a relationship with a client, they can conduct business independently from the MarketConnect site.
However, Kincer feels that MarketConnect's greatest strength is its industry focus stating: "There are other web portals out there that throw out a very wide net. You have to search through ad agencies, writers, designers and a whole host of other marketing services to find what you're looking for. MarketConnect focuses on marketing research, first foremost and always. If you're looking for marketing research services, or looking to provide those services, MarketConnect simply gets you there faster."
Source: eMediaWire.com
