Protea's second Fire & Ice Hotel opened on Monday 15 March 2010 at The Piazza, Melrose Arch, joining the group's luxury brand, Melrose Arch Hotel, to broaden the offering of both accommodation and restaurants to visitors, travellers, residents and office staff. It is a decision that is already paying off, with both hotels booked solid for the much-anticipated FIFA 2010 World Cup in June.
"With its first-hand experience, Protea Hotels is uniquely positioned to understand the significant demand for hotel accommodation at Melrose Arch and take advantage of new opportunities," says Nicholas Stopforth of the Melrose Arch Investment Company.
The new hotel, with 197 rooms, is located in the heart of The Piazza, Melrose Arch's recent R2bn expansion that brought 75 000m² of new retail, hotel and office space on-stream, including a flagship 7000m² Edgars store.
Joe Segers, GM of Melrose Arch Hotel notes that one of the most appealing factors to its visitors is the walkable precinct, where visitors are able to meet, eat, work, work-out, and relax all within a short, safe walking distance from where they are staying.
"Our seasoned international travellers expect an exceptional level of service inside our hotel, but also appreciate the safe, vibrant and stylish surrounds offered at Melrose Arch. Our location is part of our unique differential and it is also responsible for the fact that we enjoy an extremely high number of return visits from our guests," concludes Segers.
