MasterCard partners with General Motors, IBM to offer new cognitive mobility platform

Consumers have come to expect a broad range of sophisticated technology features in their cars such as Wi-Fi access, voice-activated controls, keyless entry and remote start and stop. Now drivers and passengers can make secure and seamless payments for goods and services using credit or debit cards stored within their Masterpass wallet.

This breakthrough collaboration brings Masterpass secure, payment technology and MasterCard Digital Enablement Services (MDES) together. With IBM Watson, OnStar Go enables merchants and brands to create new, connected driving experiences.

For example, if a driver picks up breakfast from a specific restaurant that is part of the OnStar Go merchant marketplace, the restaurant would have the ability to prompt the driver to order menu items based on past order history. The driver is then able to order ahead and checkout with Masterpass directly from the car and pick up his order, without having to pay at the restaurant. With time and increased usage, the merchant is able to learn more about the driver’s preferences and is able to make offers, which are delivered on the dashboard and are more personalised and contextual.

Connectivity is transforming the way people interact, engage – and now transact. As consumers are more connected, MasterCard sees the potential in every device to be a secure commerce tool – and a driver of a better consumer experience. The partnership between three industry leaders will bring new meaning to connected commerce and make it more speedy, secure and seamless.