SA gets the Lipsy look

"We are very proud to have been able to bring this delectable brand to South Africa, there is so much opportunity ... and we hope to see it worn by local fashion lovers very soon. In the UK we are the second most influential ladies fashion brand as quoted in the Drapers magazine last month," says Sue Cohen, MD of Lipsy South Africa.

"The 'Lipsy look' appeals to the fun, sophisticated and body-conscious woman who takes pride in her appearance. Lipsy's sensual signature style is regularly seen on A-listers rivaling designer creations on the red carpet," Cohen continues.

Celebrities said to love the Lipsy look are Lindsay Lohan, Kate Middleton, Natasha Bedingfield, Girls Aloud and Lily Allen, to name a few.

The brand's design room is based in central London next door to Top Shop's fashion mecca in Oxford Street and close to Selfridges. From here, the team works on bringing consumers the hottest trends and looks by constantly keeping an eye on what's happening on the catwalk and celebrity style to ensure affordable luxury is available to those looking for inspirational fashion.

Lipsy regularly shows its collections at fashion tradeshows, fashion weeks, in catwalk shows and on prime time television shows; and with recent appearances on Mary Queen of Shops, Britain's next top model, MTV and X factor, among others, the label is quickly gaining in popularity.

The brand is available from Topshop, Selfridges, House of Fraser, ASOS and with over 300 stockists in UK and mainland Europe, while in South Africa, Lipsy clothing is available at selected Foschini stores nationwide and Saint Lori, Slate, Secret Room, Forbidden Fashion, Coco-Li, 248B, Wild Orchid, Designers Bedazzled, Oceanblu, and @dress. Due to constant customer demand, the label is now extending its range into denim and accessories.

For more information, visit: http://www.lipsy.co.uk/