IOL launches shopping portal

Comments Albert Bredenhann, MD of Jump Shopping, “Enabling IOL Shopping [www.iolshopping.co.za] will increase the visibility for online merchants in South Africa, and this will have a direct effect on the annual e-commerce turnover here.”

According to IOL ‘s Giuseppe Clementi, as broadband operators continue their service roll out, South African online shoppers are increasing so fast that their annual spend in cyberspace has almost reached R1 billion. With a choice of around 700 online stores in this country, their e-sprees continue unabated, despite the tightening economy.

“A resilient e-economy continues to grow in South Africa, despite the high cost of broadband. As speed of access improves, so too grows the popularity of the Internet as a convenient and cost-effective place for shopping, especially for gifts, clothes and footwear,” says Clementi.

“While people don't buy directly from us, they are instantly directed on to merchants selling goods in a huge range of categories from cameras, cars and cigars to computers, cosmetics and clothes.”