The British franchise says it only makes meals using "real chicken" and filtered oil, and offers a "real, juicy alternative to over-priced, oily, and dry cuts often on offer".
The chicken is said to arrive fresh (not frozen), is cut and then lathered in pressure-fried crunchiness using the secret Southern Fried Chicken recipe with imported herbs and spices.
Says Andrew Withers, chairman, “South Africans might think they are spoilt-for-choice when it comes to all the options of chicken meals currently on offer, but the quality of our dishes proves that another chicken franchise in South Africa is indeed a necessity. We go back to the old-school way of ensuring that chicken is the ‘hero’ of every dish on our menu. The quality and goodness of our chicks make us stand-out. We use only real, fresh chicken, prepared in a good, honest way.”
The menu comprises fresh, Halaal dishes in five flavours: Lemon & Herbs, Mango & Lime, Piri Piri - Mild, Piri Piri - Hot and Piri Piri - Extra Hot. Menu items range from burgers to bucket-deals and wraps – prepared in the signature fried method or grilled.
In store, customers will also find complimentary Wi-Fi and Lavazza coffee on offer.