Keen to Touch Awesomeness?

Introducing 'Touch Awesomeness;' the all-new BlackBerry® Curve™ 9380 campaign from the Interweb heads at Urbian, a digital innovations company in Cape Town.

"Cheekily hinting that the Internet has lost some of its awesomeness, we are inviting people to help 'Awesomify the Interwebs' by getting involved in the creation of fresh, funny content," says Urbian co-founder and Executive Digital Producer Gary Willmott.

Under the Umbrella campaign of "Touch Awesomeness", 10 mini campaigns (Tasks of Awesomeness) are being unlocked weekly to encourage participation in the quest to make the Internet cool again. Weekly spot prizes include 10 BlackBerry® Curve™ 9380's which are awarded to a randomly chosen participant every week, as well as a grand prize; an Audi A1 1.4 TSFI pimped out to the winner's taste. The more points you accumulate, the closer you get to cruising away in this sexy set of wheels. Points are awarded for engaging with each task of awesomeness, for submitting and sharing your creations, getting votes from friends, as well as bonus points for the judges' special selections of awesomeness.

What to expect from these Tasks of Awesomeness? Think auto-tuning your voice, turning your fingers into crazy characters, transforming your status update into a Hollywood action movie trailers, making your photos talk, cult movie quests, getting awesome advice from the original comb-over gangster and much more.

"Touch Awesomeness" celebrates the launch of the new, all-touch BlackBerry® Curve™ 9380 - the first BlackBerry® Curve smartphone with an all-touch screen. With a brilliant 3.2" resolution display, a sleek, premium finish and crisp graphics, the BlackBerry® Curve™ 9380 lets you stay connected with friends and family in OMG style. Featuring the slick and responsive BlackBerry® 7 OS, this great new smartphone makes it a pleasure to browse the Web, play games and share via social media.

Keen to help awesomify the Interwebs? Visit za.blackberry.com/touchawesomeness to join the movement.