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2009 One Show Interactive winners

NEW YORK: Winners of the 2009 One Show Interactive Awards, which recognise the best in new media advertising with cutting-edge categories such as branded applications, new media innovation and online branded content, were announced late last week at Terminal 5 in New York City. The awards served as the closing night of the first-ever Creative Week NYC.

Now in its 12th year, One Show Interactive reflects the expanding realm of online and digital work.

“This was an amazing collection of work,” said Kevin Swanepoel, president of The One Club. “Agencies responded to a tough economy and an uncertain media landscape with talent, boldness of thought and fearless determination.”

The top Pencil winners at this year's One Show Interactive include:

  • Goodby Silverstein & Partners: - first Interactive Agency of the Year Award, total of seven pencils (five Gold, two Silver).
  • R/GA: total of seven pencils (two Gold, one Silver, four Bronze).
  • Crispin Porter + Bogusky: total of six pencils (two Gold, three Silver, one Bronze).

The winners of 2009 One Show Interactive are:

One Show Interactive breakdown by country
CountryNumber of pencilsNumber of merits
Australia45
Belgium1
Brazil35
Canada24
China33
Germany416
India11
Japan818
Malaysia3
Mexico1
Netherlands2
New Zealand35
Norway2
Portugal1
Singapore5
Spain12
Sweden1318
Switzerland11
UAE1
UK814
US4269

Hosted by The One Club, Creative Week NYC included three awards shows honouring the year's best achievements in advertising, interactive media and design, in addition to events devoted to digital, music, film and the fine arts. The One Show Interactive after party featured the California-based rock band “We Are Scientists” from Sony ATV.

A complete list of 2009 One Show Interactive winners should be available at www.oneclub.org. Also follow @OneShow on Twitter.

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