Birth of parenting community website

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“Parent24.com combines the chat of Women24 and the medical rigor of Dr Danie Pauw's Health24,” says editor-in-chief Sam Wilson. “With personalised content, users on the site only read and respond to stuff that's relevant to whatever stage of parenting they're at.”

Parent24.com reports R500 000 worth of online sponsorships already.

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“Fresh and clean, and with that irresistible baby smell, the site is the most interactive online community of its kind in the country, covering off every stage of parenting,” claims Deirdre Ingpen, publisher of Parent24.com “Some of our anchor advertisers - Johnson & Johnson, Baby City, Philips Avent, Chicco, Wyeth - have recognised the opportunities in this market; one that is all about sharing, chatting, disagreeing and commiserating about raising children.”

Divided into distinct, easy-to-navigate sections, content on the site focuses on seven stages of parenting:

• Getting pregnant
  
• Pregnant
  
• Birth to one year
  
• Toddler (one to two years)
  
• Preschool (three to six years)
  
• Children (seven to 12)
  
• Teens (13 - 18 years)

Parent24 also offers over 60 newsletters peppered with development information and advice for every stage of a child's development from conception to coping with teens. Offering a destination for parents to interact with parenting experts, the site also provides an online forum.

For the lowdown on the www.Fin24.com revamp, go to www.fin24.com/misc/PressRelease.aspx.