Conference, expo on digital publishing and revenue generation
PARIS: The World Digital Publishing Conference & Expo, to be held in 15 - 16 October 2008 in Amsterdam, is dedicated to revenue-making strategies, winning editorial solutions and resource management, now that newspaper companies have been successful in generating audience and attention with their digital platforms.
Digital media executives will explain how their companies are making money from citizen journalism, cross-media advertising, Web TV and mobile channels.
Details about the event, to be held back-to-back with the World Readership Conference, can be found at www.wan-press.org/digital2008/home.php. Highlights include:
- A keynote address by Caroline Little, CEO of Washingtonpost.Newsweek Interactive, on “Monetising Digital Amid Marketplace Challenges”.
- A session on digital revenue-making innovations featuring Martha Stone, director of the WAN Shaping the Future of the Newspaper project; Manual Mirat, CEO of Prisacom in Spain, and Lisa Kotilainen, president of Sanoma Digital in Finland.
- A session examining digital content innovation with Gary Clarke, director of business development for Amazon Kindle; Eric Scherer, business development director of Agence France Presse¹s Olympics coverage; and other speakers.
- A session on mobile advertising opportunities, which some say holds the greatest potential for digital news delivery. Speakers include Frederik Oscarson, CEO of Mobiento Mobile Marketing in Sweden, and Jorma Harkonen, director of Bonnier's MTV3 mobile strategy in Finland.
- Many newspapers are expanding their digital portfolios through mergers and acquisitions, and the digital conference features a session dedicated to this topic. Speakers include Frédéric Sitterlé, new media director of Le Figaro in France, and other speakers.
- A session on in-house research and development of new digital product ideas, featuring speakers from the Innovation Lab at Thomson Reuters and the YourHub community print-web products division of the Denver News Agency.
The World Digital Publishing Conference & Expo will run consecutively to the Readership Conference and Expo, to be held on 16 - 17 October at the same venue.
