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Jo'burg gets a new publication, not a name change!

31 Mar 2005

For the first time, a new publication, Joburg!, will tap into the complexity of the city's rhythm. The purpose of the book from Affinity Advertising and Publishing, will be to showcase and define Joburg from a branding perspective together with a broad cross-section of brands that lie close to the heart of this great city.

From imposing skyscrapers to chic shopping malls; from breaking news on radio stations to calls to prayer from a mosque; from the lasting value of the city's gold to the pursuit of academic knowledge at its universities; from highways bustling with traffic to clean water flowing from taps: All are part of the myriad of brands whose familiar sounds blend into the daily harmony and rhythm of life for the millions of people who work, play and make their home in the Joburg metropolis.

The publication will come off the press in the latter part of this year, and is an innovative venture of leading branding publishers, Affinity Advertising and Publishing. The publication has the support of the Jo'burg Metro Council.

Affinity's Ken Preston says that Joburg! will express the pride of brands in their city: "The story of Joburg's brands is Joburg's story. Brands are inseparably woven into the rhythm and harmony of city life. It will be a lasting legacy of brands in this city, and the ways in which they are helping to build the future," he says.

Joburg! will cover a myriad of brands, including:
Business
Municipal services
Media
Mining
Leisure and entertainment
Shopping
Utilities
Art and music
Landmarks
Convention Centres
Hotels
Religious
Historical
Education
Health
Sport
Social services
Safety and security
Communities

Bookings for inclusion in Joburg! are already brisk. Those interested in appearing in this unique publication should contact Preston on +27 +11 486-2573 or email: him at .