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News24 throws its hat into the isiZulu ring

By Sipho Hlongwane: @comradesipho

28 Mar 2011

Conventional wisdom at the beginning of the last decade was that there was no way in hell any money could be made in newspapers published for the black population. The Daily Sun proved that to be humbug. The Sunday Times took it a step further when they launched a isiZulu edition. Media24 has now taken that idea online, with the new isiZulu News24.

Clearly, then, there is gold in them thar hills.

...At first blush, the isiZulu News24 seems to be a direct translation of the English News24. Not so, says News24 editor Jannie Momberg. "We are not only translating English News24 content. It obviously plays an important role in the editorial mix, but this will be supplemented with aggregated wire copy and contextualised Internet sources. User-generated content will also eventually be an important part of the content presentation," he says.

Momberg believes they are not competing directly with Isolezwe and iLanga for readers, but rather aim to be one of the regular sources of news for those who read the news in isiZulu.

Read the full article on www.thedailymaverick.co.za.

Source: Daily Maverick

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