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The trophy will be presented to Lagardére during the Media Lions and Lions Direct Awards Ceremony on 22 June 2004 in the Kodak Grand Auditorium of the Palais des Festivals in Cannes. This award, which honours a leading personality from the worldwide media industry, is given in recognition of Lagardére's leadership and vision to further focus his group in the media area.
Lagardére Group is a global audiovisual multimedia company, and the world's top magazine publisher. Its 231 titles in 36 countries total over one billion copies and more than 130 000 pages of paid advertising annually. Titles include Elle and Marie Claire.
"By awarding Arnaud Lagardére Media Person of the Year, I am delighted to extend this distinction to a new generation of media entrepreneurs," says Roger Hatchuel, Chairman of the Festival.
Owlhurst Communications on behalf of CineMARK