No Jacket Required launches The Next 48 Hours

NJR is a multi-faceted marketing and brand building company which combines the strengths and talents of Naushad Khan, ex-Circulation Sales Manager, Independent Newspapers: Cape, Riekie Greyling, ex-editor of the Weekend Argus' Good Weekend magazine and James Meaker, marketing fundi and creative wiz kid.

In just 6 months we have worked on many exciting projects and secured some of the most amazing clients like, Independent Newspapers: Cape, FreeCom, The Cape Chamber of Commerce (Design 4 Living 2004) as well as the household brand, Medic Alert.

The Next 48 Hours, is a free lifestyle and entertainment newspaper to be published weekly and will hit the streets of Cape Town on 30 April 2004. The sole objective of this exciting and stylish publication will be to inform readers of the happenings and events over the 48 hour period of a weekend in and around the Western Cape.

The Next 48 Hours will give your business the opportunity of being associated within the 48hours way of life, incorporating entertainment in an intellectual yet stress-free way. This is the new medium of communicating effectively, helping to re-enforce your brand and its status. The Next 48hours will be the authority on entertainment, travel and leisure, setting trends before they happen.

Advertisers, which we would like to call our business partners, will enjoy a specifically targeted audience. The strong impact will be supported by a first edition distribution of 26 000 copies.

The Next 48Hours will be available at major traffic intersections, shopping centers, hotels, bed and breakfast concerns, tourist destinations, adventure areas, forecourts and universities / technikons throughout the Western Cape and will be distributed as far as Plettenberg Bay. This covers a large spectrum of businesses from your niche confectionery stores to your large hotel groups and travel agents.

Regular advertisers will be rewarded handsomely with added value and preferential placements.

Our core target market is more of a lifestyle than an age group, embracing those who are confident and want to experience life rather than buy it. They are decision makers, social yet have their own core set of close friends. These people want to enjoy the good life. They work hard for their play. Acceptance from their friends is important, but not definitive. They are as young or as mature as they feel like being and this is what makes them exciting.

Be a part of The Next 48Hours way of life and watch the success of your business grow, exceeding your expectations time and again.

We would love to hear from you and plan the take-off of your business. If you would like a special invitation to our launch contact Jeremy on the numbers listed below.

For more information on NJR Media group or on The Next 48 Hours please don't hesitate to call us on 021 462 5693 or or visit our website on www.nojacketrequired.co.za.