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Events leading up to D-Day

There are various events leading up to the opening game on Friday - they began yesterday Tuesday 8 June 2010 with the launch of The Quest by Franz Beckenbauer. They continue today, Wednesday with the unveiling of a replica of the Angel of Independence by the Mexicans and a Foozi compettion offering match tickets.
Events leading up to D-Day

Get on the Quest

The Quest, adidas' new interactive FIFA World Cup football campaign was launched during a press conference and photo call at the official opening of the adidas PR Headquarters, Jo'bulani Central in Johannesburg. Kicking off with a star-studded film, created in the style of a movie trailer, it challenges fans from all over the world to sign up to a multi-platform digital innovation. Highlights include a live graphic novel that combines live action and animation in an interactive experience that reacts as the tournament unfolds and the Match-Ups in which fans are encouraged to participate and set up head to head with 32 players from 32 countries and make their predictions on which player or team will win.

Accurate predictions and social interactions with other fans on www.facebook.com/adidasfootball can earn participants valuable reward points with the opportunity to win unique awards and prizes such as adidas gear signed by their favourite player or Official FIFA World Cup Jabulani match balls.

As well as the new multi-platform digital innovation, Jo'bulani Central will host the adidas FIFA World Cup artist team who will create the Live Quest. The group of African artists will capture those moments on the pitch that make history - a wonder goal, a penalty shoot out, pure elation, the pain of defeat, individual brilliance or team effort - these incredible moments will be interpreted into daily paintings and form the Live Quest. The paintings will then be auctioned via e-bay throughout the tournament with proceeds going to the Nelson Mandela 46664 Foundation.

Angel of Independence

The Angel of Independence is considered as the ultimate symbol of Mexico and Mexico City and on September 16, 2010 will be celebrating 100 years since being built. Today, the Angel of Independence and El Zócalo represent the traditional gathering place for Mexico City inhabitants, particularly following victories of the National Team soccer team. A replica of the Mexican Angel of Independence will be unveiled on Wednesday between 12-2pm on the Square outside Moyo Restaurant in Melrose Arch, Johannesburg, where margaritas, Corona Beer and tastings of Mexican food will be on offer.

Foozi fans get tickets

For one night only, at Montecasino, Johannesburg on Wednesday 9 June, from 7pm, Foozi players could win two tickets to the 2010 FIFA World Cup kick-off celebration worth R2300 and R500 in cash. "All you need to do is show up near the KFC in the Food Court, challenge the Foozi Pro to a game of foosball (first to score five goals wins) and beat him," says Damon Freeman chief negotiator and marketer of Foozi gaming.

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