Soccerex success sets the scene for 2010

Karin White, GM: Sales & Marketing at SCC said, "This year's Soccerex was a five-day football fiesta, as the leading conference on football as a business and it offered delegates a platform to network, learn, interact and do business all under one roof. Moreover, this year's event was particularly important, as it was the lead-up to the final draw in Cape Town.

All the big names in world football were present, including FIFA President Sepp Blatter, the LOC's CEO Danny Jordaan and Rafael Salguero, president of the FIFA Executive Committee. Football clubs from around the world were represented at the event, together with bidding nations, international and local business partners, government delegates, media and football legends. Local football stands included amongst others Mamelodi Sundowns, Platinum Stars and Ajax Cape Town together with the SABC, official broadcaster of FIFA 2010.

"One of the highlights of the event was the Soccerex World Cup Legends Dinner, hosted by Gauteng province, a five-star affair with a specially-designed three-course menu from SCC's head chef Sean Riley and his team, and entertainment from the likes of Danny K, the Soweto Gospel Choir and UB40 legend Ali Campbell,” concludes White.

Back in Cape Town

Fresh from its supply to Soccerex 09, 369 designs, an exhibition stands and display graphics specialist, supplied the stage infill pieces, steps, cladding and light boxes for the final draw in Cape Town. Other projects it has been a part of include DTI Decorex Johannesburg and Soccerex 2008.

The team responsible for the stage at the final draw consisted of JDM Unlimited, Just Sets and 369 designs. De Wet Meyer, from JDM Unlimited designed the stage. The company has designed various sets, such as Are you smarter than a 5th grader? and Glam Guru; and has been responsible for the graphics for shows such as Miss World and Miss South Africa.

Just Sets, the project managers on this project, built the stage substructure, all elements on the stage and various elements in the auditorium. It has been involved in projects such as Canal Walk Magical Theatre, Miss World, Face of Africa finals and Hairspray Musical.