According to FIFA, Panini collections have proven to be so popular over the last 10 tournaments that Panini became the natural choice to continue its work with FIFA. The Panini Group was established almost 50 years ago in Modena, Italy and has subsidiaries throughout Europe and Latin America.
Thierry Weil, FIFA's director of marketing, said: “FIFA is proud to work with our long-term licensee Panini for the 2010 and 2014 FIFA World Cups, especially after the success story of Germany in 2006.”
The 2006 FIFA World Cup in Germany created the opportunity for Panini to mastermind what is reportedly the most successful collectable campaign in history. Panini sold its programme in almost 100 countries around the world, smashing all previous sales records.
Peter Warsop, Panini's group licensing director said: “FIFA's decision to re-appoint us as its licensee is a great reward for the investments made previously. We are already in discussions with our promotional partners and are committed to continuing the positive trends we have already seen across all product categories.”
