Exclusive SA membership of global DM agency network

Negotiations have been completed for 5th Dimension to join IDN (InterDirect Network), one of the largest networks of independent direct marketing agencies in the world, the direct marketing agency announced earlier this week. 5th Dimension will be the exclusive South African member of the network.

IDN, which came into being in 1988, with the inclusion of 5th Dimension now has 31 members covering 46 countries as far flung as the UK, Ireland, Belgium, France, Poland, US, Russia, Saudi Arabia, Thailand, India and New Zealand to name just a few.

Pieter van den Busken, IDN CEO, said, “We are delighted to welcome South Africa and 5th Dimension to the network. Membership is by invitation and we look for members who meet very high standards and requirements. 5th Dimension qualified handsomely.”

In response, 5th Dimension MD Keith Wiser said, “We feel privileged to have been invited to join such an august band of direct marketers. There is absolutely no doubt in my mind that our clients will benefit hugely from our access to many resources within the network. Direct marketing is no different to any other business activity. Change is a fact of life and to be able access to international campaigns and knowledge are merely 2 aspects. We view knowledge transfer, in both directions, as a major benefit of our membership.”

5th Dimension was founded in 2000 and sees this as a major step forward in the evolution of the business.