What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
SA Loeries judges announced
The Loerie Awards committee yesterday, Thursday, 31 May 2007, released the full 95-strong list of South African and international judges. The SA contingent forms alongside international counterparts and judge chairpersons Richard Bullock, 180 Amsterdam, Netherlands; Joe Duffy, Duffy & Partners, Minneapolis; and Ramesh Iyengar, Select Direct Group, India.
The Loerie Awards Judging Week takes place 2 – 6 July at the SABC in Auckland Park, Johannesburg and for the first time will open with a seminar where the three international judges are invited to talk to the industry about trends in their chosen disciplines.
The complete list of judges in alphabetical order:
| Name | Surname | Position | Agency |
|---|---|---|---|
| Adam | Whitehouse | Creative Director | Stonewall |
| Adrian | Schoeman | Creative Director | iX Media |
| Ahmed | Tilly | Executive Creative Director | Black River FC |
| Alison | Hingle | Copy Writer | Ogilvy Jhb |
| Andre | Vrdoljak | Lowe Bull | |
| Andrew | Whitehouse | Creative Director | FoxP2 |
| Audrey | Lumis | MD | Collier Lessick |
| Bobby | Scott | Creative Director | Tru Colours |
| Brett | Morris | Executive Creative Director | Nandos |
| Bronwen | Rautenbach | Design Director | IG Enterprise |
| Bruce | Anderson | Creative Director | Grey Worldwide |
| Bruce | Wright | Creative Director | Mnemonic |
| Cathrine | Blomkamp | Creative Director | The Laboratory |
| Clint | Bryce | Creative Director | Aqua Online |
| Conn | Bertish | Creative Director | JWT Cape Town |
| Craig | Morris | Managing Director | Red Rocket |
| Dallas | du Toit | art director | Gloo |
| Damon | Stapleton | Creative Director | TBWA Hunt Lascaris |
| David | Ross | Creative Director | Bester Burke |
| Di | Charlton | Head of Media | Acceleration |
| Donald | Swanepoel | Cow Africa | |
| Douglas | Simoes | Creative Director | Amorphous |
| Festus | Masekwameng | Copy Writer | HerdBuoys McCann-Erikcson |
| Gaby | De Abreu | Executive Creative Director | Switch Branding & Design |
| Gareth | Lessing | Executive Creative Director | DDB |
| Gary | Harwood | Executive Creative Director | HKLM |
| George | Rautenbach | Switch Branding & Design | |
| Gerry | Human | Executive Creative Director | Ogilvy Jhb |
| Glenda | Venn | Creative Production Manager | It's a Go! |
| Glynn | Venter | Creative Director | FCB CT |
| Graeme | Jenner | Creative Head | Net#Work BBDO |
| Gustav | Praekelt | Director | Praekelt |
| Gustav | Greffrath | Design Director | Trigger |
| Hilton | Tennant | Creative Director | Tennant McKay |
| Ivan | Johnson | Creative Director | Net#Work BBDO |
| Jenny | Ehlers | Creative Director | King James CT |
| Jeremy | Sampson | Creative Director | InterBrand |
| Jo-Anne | Thomas | Design Director | The Jupiter Drawing Room CT |
| Joanne | Reidy | Creative Lead | Clickthinking |
| Joe | Duffy | Chairman | Duffy & Partners |
| Jonina | Pastoll | Creative Director | Cross Colours |
| Judith | Mofutsanyana | Art director | HerdBuoys McCann-Erikcson |
| Julian | Watt | Executive Creative Director | Net#Work BBDO |
| Justin | Gomes | Creative Director | FoxP2 |
| Justyn | Davies | Director | African Motion |
| Kabelo | Moshapalo | Group Head Digital Web | FCB Impact Jhb |
| Karin | Barry | Creative Director | KingJames |
| Kassie | Naidoo | Creative Director | King James JHB |
| Kevin | van der Molen | Freelance Producer | |
| Kwezi | Tladi | Snr Art Director | The Jupiter Drawing Room |
| La Peace | Kakaza | Executive Creative Director | TBWA Hunt Lascaris |
| Lisa | Chistopher | Creative Director | Lesoba Difference |
| Livio | Tronchin | The Jupiter Drawing Room CT | |
| Marion | Bryan | Art director | Ireland-Davenport |
| Mark | Stead | King James RSVP | |
| Mark | Tomlinson | Creative Director | Hello Computer |
| Matthew | Barnes | Executive Creative Director | The Jupiter Drawing Room |
| Matthew | Brink | Copy Writer | Lowe Bull |
| Melusi | Tshabala | Group Head | Y&R |
| Michelle | Caldeira | MD | Blue Moon |
| Mike | Barnwell | Executive Creative Director | Grey Worldwide |
| Molefi | Thulo | Group Head | FCB Jhb |
| Nathan | Reddy | Executive Creative Director | GRID |
| Nina | Morris | MD | morrisjones&co |
| Nina | Daniel-Gruber | Creative Director | Oscar Tango |
| Paul | Phume | MD | Black Magic |
| Paul | Tooze | Creative Director | Wireframe |
| Peter | Carr | Producer | Velocity |
| Philip | Ireland | Creative Director | Ireland-Davenport |
| Ramesh | Iyengar | Chairman & Managing Director | Select Direct Group |
| Reto | Reolon | MD – Masters Worldwide | Masters & Savant |
| Richard | Hart | Design Director | Disturbance Design Dbn |
| Richard | Bullock | Executive Creative Director | 180 Amsterdam |
| Roanna | Williams | Creative Director | I want to be an astronaut |
| Rob | McLennan | Executive Creative Director | JWT Johannesburg |
| Roelof | Van Wyk | Trigger | |
| Roger | Paulse | Executive Creative Director | Singh & Sons |
| Ross | Chowles | Executive Creative Director | The Jupiter Drawing Room CT |
| Sarah Jane | Boden | MD | Soul Providers |
| Sean | Harrison | Creative Director | Code |
| Stuart | Stobbs | Creative Director | Promimity#ttp |
| Tania | Barker | Creative Director | Ogilvy Cape Town |
| Templar | Wales | Creative Director | Blink |
| Thandi | Davids | Producer | The Collective |
| Themba | Mbelu | Creative Director | Amara Productions |
| Tom | Cullinan | Creative Director | The Jupiter Drawing Room |
| Tom | Eslinger | Creative Director interactive and emerging technologies / Director | Saatchi & Saatchi |
| Trusha | Naidoo | Creative Director | Ripe |
| Uwe | Gutschow | Saatchi / AtPlay | |
| Vanessa | Pearson | Executive Creative Director | Lobedu Leo Burnett |
| Vanessa | Gibson | Art director | Ogilvy Jhb |
| Veejay | Archary | Design Director | BLACK |
| Wingwing | Mdlulwa | Executive Creative Director | Twist |
| Xolisa | Dyeshana | Creative Director | Joe Public |
| Zwelakhe | Tshabangu | Creative Director | Ogilvy Jhb |
The judging criteria for the Loeries is highly rigorous and only the most respected and experienced members of industry across advertising, brand communication, design and experiential are represented on this committee to ensure the highest standards of work are married with the awarding of The Loerie.
Entries are judged by specialist panels comprised of leaders in their fields. The Advertising panel is endorsed by the Creative Circle, the official advertising body; the Design panel is endorsed by Think, the South African Graphic Design Council; and the Experiential category comprises experts representing direct, promotional, digital, non-broadcast and live events (Experiential Digital, and Non-broadcast and Live events will be judges by sub-panels within the category).
The Loerie Awards will take place on 28th and 29th of July 2007 and entries are open in Africa and the Middle East region until 30 May. For entry criteria and additional information, go to www.theloerieawards.co.za.
The SABC, Media24 and the Zulu Kingdom, and Vodacom are all major sponsors of this year's awards. Other sponsors and partners are: Aon-Shield, Avis, 24.com, Brandhouse, David Prior Photography, Gallo Images, Gearhouse, Grid, Hetzner, Hibiscus Coast Municipality, Lightworks, Lithotech, Mango Airlines, Newsclip, Ogilvy Johannesburg, Orchestra Blue, Ornico Group, Paygate, Rocketseed, Six Million Dollar Media, Sonovision Studios, Ugu District Municipality, Verdantpoint, Magna Carta, H-Factor, Leg Studios, Havaseat, LED Vision, JuJu, Wozani Africa.
The Loerie Awards is the only award endorsed by the Association for Communication and Advertising (ACA), the Creative Circle (CC), the South African Graphic Design Council (Think), the Commercial Producers Association (CPA), the Direct Marketing Association (DMA), and the Communication & Advertising Forum for Empowerment (Café).
