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Speel met woorde

The Klein Karoo Nasionale Kunstefees (KKNK), currently taking place until 8 April 2006, has once again enjoyed the support of Castle, which unveiled a marketing campaign complementing this year's theme "Renaissance in the Karoo".

6 Apr 2006

Featuring words such as "Bierneef" (a play on the name of influential artist Pierneef), Castle De Vries (referring to the popular comedian Casper) and Booitjiekos, the campaign reflects how deeply the brand is entrenched in the South African way of life.

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