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Speel met woorde

The Klein Karoo Nasionale Kunstefees (KKNK), currently taking place until 8 April 2006, has once again enjoyed the support of Castle, which unveiled a marketing campaign complementing this year's theme "Renaissance in the Karoo".

6 Apr 2006

Featuring words such as "Bierneef" (a play on the name of influential artist Pierneef), Castle De Vries (referring to the popular comedian Casper) and Booitjiekos, the campaign reflects how deeply the brand is entrenched in the South African way of life.

Top stories

eMedia has launched Openview Stream, Africa’s first independent Free Ad-Supported Streaming Television (FAST) platform (Image source: © 123rf )

Marketing & MediaeMedia launches Africa’s first independent FAST streaming platform

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Warren Masemola and Prince Grootboom face off in 180. Source: Netflix.

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Karabo Ledwaba 4 hours

The Interactive Advertising Bureau South Africa (IAB SA) has announced the finalists for the 2026 Bookmark Awards (Image supplied)

Marketing & Media#Bookmarks2026 | All the IAB South Africa 2026 Bookmark Awards finalists

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Jung Kook for Graff. Source: Graff.

Marketing & MediaGraff leans on BTS star Jung Kook to boost global brand reach

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Bafana Bafana’s Thapelo Maseko, with teammates, celebrating scoring their first goal in the Fifa World Cup 2026 match against South Korea at the Estadio Monterrey in Monterrey, Mexico. Image credit: Reuters/Eloisa Sanchez

ESG & SustainabilityRacism at the World Cup is an ugly reality. How to understand where it comes from

Christian Ungruhe 1 hour

Promoted

Nominations now open for the 2026 Kfm 94.5 Best of the Cape Awards – Powered by Yoco

Marketing & MediaNominations now open for the 2026 Kfm 94.5 Best of the Cape Awards – Powered by Yoco

Primedia Broadcasting 13 Jul 2026

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South African actor Seputla Sebogodi passes away

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South African actor Seputla Sebogodi passes away

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Image credit: Sassa

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4 Sassa officials fired following R33m social grants fraud scheme

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Heineken helped South African fans beat World Cup beer prices with the return of Bar De Change

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Heineken helped South African fans beat World Cup beer prices with the return of Bar De Change

MSL Group 13 Jul 2026

Formula One driver Carlos Sainz fronts campaigns for L’Oréal Paris, including the Elvive haircare range, as well as the L'Oréal Men Expert skincare and antiperspirant lines. Image credit:

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Men’s wellness spending reshapes grooming into a high-growth market

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Northam Platinum opened the world's deepest raise-bored PGM shaft at the Zondereinde mine. Image supplied.

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World’s deepest raise-bored PGM shaft opens at Northam’s Zondereinde mine

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We've been measuring football success wrong

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We've been measuring football success wrong

SAB Corporate Fifa World Cup Campaign 13 Jul 2026

Image supplied

Retail

Checkers Sixty60 launches Mandela Day food drive with donation matching

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Verified Impact launches free carbon accounting series for SA tourism sector

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Verified Impact launches free carbon accounting series for SA tourism sector

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SA Rooibos heads to space in STEM initiative

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SA Rooibos heads to space in STEM initiative

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AgriSA, BACSA launch data-driven partnership to combat rural crime

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AgriSA, BACSA launch data-driven partnership to combat rural crime

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#MandelaDay2026: 8 ways you can spend your 67 minutes

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2026 Hospitality Think Tank shifts focus to AI, geopolitics and climate risks

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