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Speel met woorde

The Klein Karoo Nasionale Kunstefees (KKNK), currently taking place until 8 April 2006, has once again enjoyed the support of Castle, which unveiled a marketing campaign complementing this year's theme "Renaissance in the Karoo".

6 Apr 2006

Featuring words such as "Bierneef" (a play on the name of influential artist Pierneef), Castle De Vries (referring to the popular comedian Casper) and Booitjiekos, the campaign reflects how deeply the brand is entrenched in the South African way of life.

Top stories

Uncanny Alley: A New Day, a collaboration between Cape Town immersive studio Virtual Worlds Company and Los Angeles company Ferryman Collective, is one of just three nominees in the Outstanding Emerging Media Program category at the Primetime Emmys (Image supplied)

Marketing & MediaSA VR production one of three nominations at Primetime Emmys

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Truworths annual sales slip to R21.8bn in cautious retail market

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Adtopia expands DStv channel portfolio, adding sport, wildlife and youth entertainment to its TV network

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Adtopia 2 days

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Image source: Kateryna Babaieva from

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Image credit: , , via Wikimedia Commons

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HR & Management

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