This year's annual includes an index of winners by brand, agency and creative credit, making it the definitive guide for the best of advertising, communication and design in 2005. The commemorative set can be ordered from the awards company by emailing .
Industry creative guru Mike Schalit is delighted with the initiative, commenting (in his own inimitable style): "Just when you thought South African marketers and their committees had lured all that is groundbreaking and original down a quiet cul de sac to be brutally strangled, enter the 2005 Loerie Annual. Hmm... what's this... a breath of fresh air? A celebration of our diversity? Our vibrance? Our scant respect for law and order? South African creativity developing a voice of its own? In a quality, contemporary collection of SA's best advertising and design?!
"Ja. Yup. Yebo. You won't find a more eloquent testimony to the courageous clients and brave agencies in this country who understand the true selling power of creativity. At last: a quality Loerie Annual that holds pride of place amongst the planet's best. Engaging, relevant, provocative," Schalit eulogises.
He continues to wax lyrical: "Especially now that the parameters of conventional media are beginning to blur. See for yourself why compelling content rules. Where participation is the new currency. How collaboration is the glue. And fundamentally... why the biggest risk of all, is not taking one. Simply put, any self-respecting bookshelf or toilet rack will remain unbalanced without it!"
Supplies are limited and The Loerie Awards Managing Director, Andrew Human, urges agencies to secure their copies sooner rather than later. Sets purchased and paid for before March 31 will receive a 10% discount.
Annual: R445
DVD: R315
Combined annual and DVD: R576 (total saving: R269)
(VAT inclusive early-bird order and payment before March 31, 2006)
Annual:R495
DVD: R350
Combined book + DVD: R640 (saving of: R205)
(VAT inclusive purchases made from April 1, 2006)
Human added that certificates for the 2005 winners have been printed and are in the process of being shipped to the winners. Additional statues and certificates can be ordered from, email: .
The process for The Loerie Awards 2006 has already begun with the announcement that the awards will be hitting the sea shore again in Margate, September 16 - 17, 2006; and that the major sponsors are on board: Media24, SABC and Brandhouse. Entries close 30 June.
