AAA retains IAA accreditation

Dr John Holmes, IAA's director of educational programmes and alliances, comments that he was happy to reaccredit and certify the AAA School qualifications, as its level measured up to the benchmarks set by the association. Accreditation is reviewed every six years to ensure standards are being maintained.

"I am really impressed with how the AAA School has persistently redesigned and revitalised its modules and training, with a good staff compliment and facilities that match the international measure," explains Holmes, who flew into the country last week to reassess the AAA school and endorse its qualifications.

According to Holmes, the rigorous accreditation process included on-site inspections of the school and its facilities, and scrutiny of teachers' academic qualifications, as well as industry experience. By satisfying the IAA curriculum requirements, this means that, upon completion of training, AAA students receive an internationally recognised IAA diploma.

AAA principal and MD Dr Ludi Koekemoer says the IAA accreditation has benefited the school tremendously over the years through networking and synergising with other marketing communication schools worldwide on issues of research and curriculum.

Founded in 1938, the IAA is a world body representing and championing responsible marketing communication, with headquarters in New York. AAA has been an IAA-accredited institution since 1992, making it the first and only institution to carry such coveted endorsement in the country and in sub-Saharan Africa. The AAA and the American University in Cairo, Egypt, are the only two IAA-accredited marketing communications schools in Africa.