Switch launches Through-The-Line Advertising

Larry Shiller, Switch Design Group's managing partner, says: "We believe that we have successfully switched the industry norm by growing a successful branding and design agency first and then building the through-the-line capability to enhance our offering to the brands we are already passionate about."

Creative Director George Rautenbach and Business Director Johan Reyneke head up the newest company in the brand consultancy.

The Through-The-Line team have secured the following accounts:
HDI Youth Marketeers, Hetzner, ATNS and an internal communications campaign for the Coca-Cola Company.