Primedia Unlimited targets pharmacists
Primedia Unlimited has invested in X/procure Software SA, bringing the electronic advertising and ordering portal specialist into its group. Besides providing an on-line procurement system for retail pharmacies, the software facilitates the delivery of advertising messages to pharmacists at the point of purchase - on their computer screens.
Communication opportunities range from standard banner advertising to intervention advertising to a vast number of independent pharmacists: the company is anticipated to process over R4 billion in orders this year.
Deon Lewis, Managing Director of X/procure Software SA, is bullish about the Primedia Unlimited partnership: "We now have access to Primedia Unlimited's invaluable media experience and long term relationships with numerous multinationals and potential advertisers, which will enable us to provide and even better service and more value to our customers."
Commenting on the acquisition, Ken Varejes, CEO, Primedia Unlimited says that X/procure is a revolutionary company: "The software company has an exceptional service ethic which repeatedly came to the fore during due diligence. We are thrilled to be associated with such a highly regarded service oriented company. Our goal is to add value through media and advertising expertise and potentially expand the business, taking this locally developed software and exchange to a broader base."
