kalahari.com supports City Press with tactical ad

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"When we saw the headlines on Friday about the ANC asking advertisers to boycott the City Press, we immediately booked a space and turned this ad around very quickly for a Friday submission. It ran in yesterday's City Press," says Liz Hillock, head of marketing at kalahari.com.

Mantashe's call for boycott was in response to City Press editor, Ferial Haffajee's refusal to remove Brett Murray's controversial image, The Spear, from the publication's website.

"Sunday's City Press included interesting commentary on art and culture in our country which complemented the sentiment of the ad. We're a proudly South African retailer and the ad was created as a light-hearted and topical conclusion to a week of high drama," concludes Hillock.

Credits

Client: Kalahari.com
Agency: JWT Cape Town
Creative Director: Conn Bertish
Copywriter: Roderick McCall
Art Director: Graeme Bettles, Alison Sutcliffe
Account Management: Claire Markwell