She joins at a time when the South African radio landscape is described as being immeasurably more exciting than it has been in years.
Commenting on her new role, Sakupwanya feels the timing is now right to embark on a new radio challenge, "Radio has always been my first love and with the current media landscape being quite ripe with opportunity and the RAB strategy solid, my sleeves are firmly rolled up.
"I'm particularly excited at the prospect of championing the medium and helping marketers, media and creative agencies better understand and harness the power of radio for their brands. Apart from the fact that radio still offers exceptional value from both a numbers and pricing perspective, its strength still lies in the personal relationship it has with people. "
"With mainstay projects, such as the RadioWorks Conference and RadioGauge having gone a long way in establishing positive perceptions within the advertising and marketing industries, the next step to maintaining this focus is to continually share these skills and wisdom with our target market, ensuring that radio continues to dominate the SA media landscape well into the future," she concludes.
RAB board chairman, Ryan Till says, "We are delighted to have her on board and look forward to the energy and insight that she'll bring as we head into the next chapter of existence. The RAB currently holds a strong and solid position within the industry and catapulting it to even greater heights will be an exciting challenge for her."
