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CSA wins Carlson Rezidor Hotel Group

3 Apr 2012

Carlson Rezidor Hotel Group Southern Africa has appointed Communication Services Africa, the communication strategist division of Celebrity Services Africa (CSA), as its official agency, to be be responsible for the hotel group's complete 360-degree media communication strategy.

This includes above-the-line, as well as below-the-line, campaigns. The comprehensive service will furthermore feature PR services, including editorial and promotional campaigns and all media buying and placement for both Radisson Blu and Park Inn By Radisson.

marcusbrewster will still be handling the corporate PR account for Carlson Rezidor's Africa business development division, while CSA will be handling the Carlson Rezidor Hotel Group southern Africa corporate account, as well as the Radisson Blu and Park Inn By Radisson brands in southern Africa.

"International recognition"

"Due to the agency's brand communication and unique positioning as through-the-line specialists, we are happy to announce that it is our agency of record. We look forward to a very productive relationship to follow," says Carlson Rezidor regional director Southern Africa, Han Oldenburger.

"Considering the magnitude and international recognition the hotel group has earned globally, it comes as an honour to join and represent this prestigious team. We look forward to building and maintaining a strong and dynamic name for the group within Southern Africa," says CSA director Davin Phillips.

Updated at 12.15pm on 3 April 2012.