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Creative Circle results for January 2012

The Creative Circle Ad of the Month results for January 2012 have been announced.
Creative Circle results for January 2012

Chairperson John Davenport of Ireland/Davenport said that, while a reasonable amount of work had been entered for the month, there had been very few entries in the Outdoor category and these would therefore be held over to the following month for judging. He also said that the Mercedes cinema ad was a good example of an idea specifically tailored to the medium.

CategoryJanuary 2012
Print1. National Geographic Channel/Dog Whisperer with Ceser - Milan "Daisy" - Ireland Davenport
2. National Geographic Channel/Dog Whisperer with Ceser - Milan "Parents" - Ireland Davenport
3. Webber Wentzel Attorneys/Media Law Practice - "Censorship"
Film1. Top TV-Fox/The Walking Dead "Bedtime" - Ireland Davenport
2. Mercedes-Benz/Night View Assist "Dark Horse" - Net#Work BBDO
3. Cape Town Fish Market "Anchor/Snorkel/Speedboat" - Lowe Bull CT
Radio1. Adcock Ingram/Panado Infant Drops "Grandma/Toy Bark/Lullaby" - Ireland Davenport
2. Multichoice/DStv Xtra View "A Few Good Millionaires/Book Club/Ramsay 25:17" - Ogilvy Jhb
3. Chicken Licken/Hotwing Strike "Halitosis/Liver/Bacteria" - Net#Work BBDO
Digital1. Clover/Dairy "Way Better" - Joe Public/Gloo Design
2. Wilderness Foundation/Forever Wild Anti-Poaching "You Tube Interventions" - Ogilvy CT
3. Samsung/Afcon Games "Goal" - Gloo Design

Chairperson of the digital category, Matt Ross of KingJames/Punk, commenting on the enteries in this category, said that the entries went from excellent craft and excellent idea to completely laughable, but not in a good way. The winner was Clover's 'Way Better' microsite which created a Dr Suess-like Dairyverse to teach its audience about Clover's products and dramatize its process.

January 2012 Advertising judgesDigital judges
John Davenport, Ireland Davenport (Chairperson)Matt Ross, KingJames
Erin Brooks, Grey AdvertisingMark Tomlinson, Hello Computer
Warwick Rautenbach, Net#Work BBDONicholas Wittenberg, Ogilvy
Lawrence Katz, Draftfcb Pete Case, Gloo Design
Keith Manning, Metropolitian RepublicJimmy Eichenberger, Net#Work BBDO
Peter Little, OgilvyEmma Carpenter, Quirk
Tim Beckerling, TJDR
Antoinette Fourie, TBWA Hunt Lascaris
Matthew Barns, Publicis
Theo Ferreira, Hello World

View and listen to all the winners on

The Creative Circle Ad of the Month is sponsored by Primedia Unlimited, a supporter of South Africa's creative industry across all genres.

For more, go to and

Updated at 1.50pm on 7 March 2012.
Updated at 10.18am on 8 March 2012.

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