'Coming out' ad gently teases rugby-mad South Africa

'Coming out' includes a behind-the-scenes look at the production of the ad:

"Coming Out" Ad Expo 18 - Behind the Scenes from From the Couch Productions on Vimeo.

Credits

Creative director, Martinique Treadaway, Arctic Circle
Art director: Brett Atherstone, Arctic Circle
Copywriter: Charlie Gilbert, Arctic Circle
Photographer: Bryan Traylor, Locker 14
Stylist and props: Stacey Dunn

English version

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Afrikaans version

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For more, go to www.expo18.co.za, the Facebook page or follow on Twitter (@Expo18SA).