True colours of Vodacom

30 Mar 2011

Vodacom is widely expected to take the wraps off its new brand this Friday, 1 April 2011, at a concert at Soweto's Orlando Stadium, Gauteng. It's expected to adopt the red and white colours of its parent, Vodafone. But what, if anything, will it mean for ordinary consumers?

Source: MyBroadband.co.za

Prepare to be assaulted by wall-to-wall Vodacom advertising in the next few months. The cellular operator, South Africa's biggest, is set to unveil its new colours, slogan and branding this weekend in what could be one of the biggest marketing exercises the country has seen in recent years.

There is already evidence that Vodacom is gearing up for the change. Earlier this month it took down its giant hoarding on top of the Ponte tower in Hillbrow, replacing it in the interim with a bland red and white placeholder. The new brand should light up the night sky over Johannesburg from as early as this weekend.

Then there's the giant Vodacom "globe", which used to feature prominently as part of a fountain at the entrance to the group's sprawling Midrand head office. The globe has been an integral part of the operator's logo since its launch in the mid-1990s. Last week, the globe structure was spotted being transported away from Midrand on the back of a truck.

Continue reading the full opinion piece on www.TechCentral.co.za.

See also: Mybroadband.co.za: Red Vodacom branding emerges

Source: TechCentral

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Duncan McLeod

About Duncan McLeod: @mcleodd

Award-wining Duncan McLeod is the founder and editor of TechCentral (wwwTechCentral.co.za, @TechCentral]]), South Africa's latest technology news site offering breaking news, in-depth analysis and opinion that launched in September 2009. Before that, he was associate editor at the Financial Mail/FM. Contact Duncan on email duncan at techcentral dot co dot za and follow him on Twitter at @mcleodd.