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Blueprint wins ANC's local elections account

4 Feb 2011

After a three-month pitch process against eight other agencies, Blueprint Strategic Marketing Communications has emerged as the winner to manage all advertising and communications for the ANC's upcoming 2011 local government elections campaign, the political party announced this morning, Friday, 4 February 2011.

Commented ANC national spokesperson Jackson Mthembu, "It is indeed pleasurable for the ANC to have appointed this award-winning agency, led by Groovin Nchabeleng, the charismatic Ad Man of the Year and chairman of both Blueprint Strategic Marketing Communications and MMS Group, a holding group that owns brands such as Publicis, Leo Burnett and Starcom."

According to Mthembu, the clincher was Blueprint's inspired approach to integrated marketing and communications, as well as its proven, effective advertising solutions.