Apex Awards open for 2011 entries

Next year's awards have a new sponsor, Oracle Airtime Sales, together with M-Net. "With our new sponsors on board, not only will we deliver a bigger and better Apex season, we will work hard to award much needed bursaries to students of the AAA School of Advertising. Our aim is to award more bursaries than the four awarded last year, from funds raised through the event," said ACA CEO, Odette van der Haar.

Entries are judged in one of the three categories and winners are awarded Gold, Silver and Bronze prizes in each category.

• Launch - for brands or services that are less than 12 months old with no significant history of advertising.
• Change - for new campaigns from previously advertised brands, which resulted in significant short-term effects on sales and/or behaviour - short-term being within a period of no more than 18 months.
• Sustain - for campaigns that benefited a business by maintaining or strengthening a brand over a long period e.g. 36 months.

To allow for consistency of standards across categories, the jury may award as many or as few Gold, Silver and Bronze awards as deemed fit. This also applies to the award of a Grand Prix which is selected from the Gold award winners.

Award winning tips at workshops

Free workshops to teach entrants (agencies and their clients) how to craft winning entries will be held in Cape Town, Durban and Johannesburg on the following dates:

• Cape Town - 14 January 2011
• Durban - 14 January 2011
• Johannesburg - 18 January 2011

For more information go to www.acasa.co.za.