Cape Union Mart's first ever TV campaign will flight this week. Created by King James, the six ads illustrate how Cape Union Mart uses nature to inspire their product innovations.
Some of the amazing wildlife footage includes two monkeys kissing passionately to advertise a two-person tent and double sleeping bag, while shots of rhinos with birds hitching a ride on their backs, promotes Cape Union Mart's wide range of backpacks.
Top stories
Marketing & MediaArchbishop Thabo Makgoba calls for tighter controls on gambling ads
Karabo Ledwaba 3 hours
Marketing & MediaWhen supply chains fail, brands speak: The KitKat theft case study
Ernst van Biljon and Helen McIntee-Carlisle 8 hours
RetailEXCLUSIVE: Data shows how penny-pinching South Africans are hunting for their best basket
Tshepo Moila 4 hours
More news
Education
Children as young as 9 launch real businesses in Koa Academy’s free online challenge
Koa Academy 7 hours
ESG & Sustainability
South Africa’s drinking water systems are critical but stable, warns SANBWA
Charlotte Metcalf 4 hours
Construction & Engineering
US tech giant’s R890m land buy signals SA's data centre expansion boom
7 hours
Legal
Judge orders Tark Group directors to personally repay Covid contract profits
Tania Broughton 6 hours
