Loeries announces 2010 experiential chair

Colin Nimick

His "Smoke is Poison" campaign for Cancer Research received the acclaimed title of DM Campaign of the Decade by Campaign Magazine, and he was titled No. 2 DM Creative Director. It will be his first visit to South Africa.

He is particularly looking forward to seeing the diversity demonstrated in work entered into the Loeries, "The challenges agencies face in Africa and the Middle East are quite often different from those we face in Europe, which can lead to a totally diverse, more vibrant, approach to developing creative," he said.

Judging Week takes place from 17-25 August 201 and a Judges Seminar will be held on 20 August, where Nimick will talk on his work.

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