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Who's who for South African Tourism

23 Apr 2010

South African Tourism has finally revealed its preferred agencies for its work beyond 2010 in the areas of global and domestic creative (lead agency), e-marketing and exhibitions management. The announcement was made late yesterday, Thursday, 22 April 2010.

After an extensive tender process, where 18 agencies - out of an initial 54 agencies - were shortlisted and briefed by SA Tourism for its global and domestic work, the organisation has announced the following:

Full service lead agency: Ireland/Davenport, supportedby
- GRID Worldwide Branding and Design for campaign creative and CI updates, as well as
- Magnetic Events and Brand Activation for activation strategy and implementation
Global digital strategy and online campaigns: Gloo Digital Design
Media buying: Universal McCann
Event management - Indaba, World Travel Marketing (WTM) and ITB: Witch and Wizard with Kagiso Media
Event management - Meetings Africa and IMEX: Scan Display Solutions

Once all legal requirements and contracts have been finalised in the next three months, a formal announcement of the agencies will be made.

The global public relations agency will be selected and announced in the next coming months.