Who's who for South African Tourism

After an extensive tender process, where 18 agencies - out of an initial 54 agencies - were shortlisted and briefed by SA Tourism for its global and domestic work, the organisation has announced the following:

• Full service lead agency: Ireland/Davenport, supportedby
  • GRID Worldwide Branding and Design for campaign creative and CI updates, as well as
  • Magnetic Events and Brand Activation for activation strategy and implementation

• Global digital strategy and online campaigns: Gloo Digital Design
  
• Media buying: Universal McCann
  
• Event management - Indaba, World Travel Marketing (WTM) and ITB: Witch and Wizard with Kagiso Media
  
• Event management - Meetings Africa and IMEX: Scan Display Solutions

Once all legal requirements and contracts have been finalised in the next three months, a formal announcement of the agencies will be made.

The global public relations agency will be selected and announced in the next coming months.