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FCB South Africa rebrands

FCB South Africa has adopted a new corporate identity in line with its parent company's decision to revert to its original name, Foote Cone & Belding. The corporate identity, which will fly all over the world, adds a dash of colour to FCB's traditional 'white and blue'.

16 Aug 2004

Introducing the new look to clients, staff and suppliers, Group CEO Neil van der Weele said that the FCB South Africa name remains in place, but the words Foote Cone & Belding will appear as a subscript to all communication elements.

"Although our colours are changing, there will be no change in FCB South Africa's continued commitment to our integrated offering, our specialised communication services and in helping our clients build South Africa's favourite brands," Van der Weele added.