adidas presents 'Impossible is Nothing' Olympics campaign

180 Amsterdam's Creative Director and Copywriter Richard Bullock explains: 'What else could better exemplify the notion of 'Impossible is Nothing' than the achievements of Olympians. This second burst of the campaign is a tribute to all those people who turn up every four years and refuse to accept the limits set by others.'

For this reason the three commercials focus on Nadia Comaneci, Haile Gebrselassie and Jesse Owens. There's the familiar theme of past and present in these spots, just as there was with the first three 'Impossible is Nothing' ads. For example the current world 100m champion Kim Collins encounters 1936 four time Olympic Gold medal winner Jesse Owens on the track, while 13 yr old gymnast Nastia Liukin literally follows in the path of the legendary Nadia Comaneci, the first gymnast ever to score a perfect "10". And the greatest runner of all time, Haile Gebrselassie takes on the seemingly impossible challenge of beating himself.

The outdoor component of the campaign, conceived and produced by 180\TBWA alliance partner TBWA\Chiat\Day San Francisco, features a rich stable of past and present adidas athletes, such as Justine Henin-Hardenne, Ian Thorpe, Kim Collins, Maurice Greene, Haile Gebrselassie, Tim Duncan, Muhammad Ali, Jesse Owens, Pyrros Dimas (Greek Weightlifter), Ekaterini Thanou (Greek Sprinter). The focus of the outdoor campaign is still 'Impossible Is Nothing', however, additional 'one liners' will be posted around the Olympic Stadium in Athens, like "Impossible is a Dare", "Impossible is an Opinion".

The campaign is also featured online on www.adidas.com. For Erich Stamminger, member of the Executive Board of adidas-Salomon AG, responsible for Marketing, 'Impossible is Nothing' captures in one short thought the essence of adidas as a brand: "'Impossible is nothing' is much more than a communication concept. This is what we think at adidas. It is what we feel - and what our athletes feel. The great success of the campaign proofs that this thought is also shared by our consumers."