The awards recognise the best work in advertising and design from around the world with their legendary Yellow and Black Pencils. Juries will be announced from early November.
“It's always difficult to choose a Pencil. It's equally difficult choosing the foremen. But we've done it,” said D&AD president Paul Brazier. “These foremen are more than qualified to do this job. They are specialists in their chosen field and will be tough enough to make sure that work gets judged with the utmost integrity.”
He continued, “Sometimes it's easy for judges to be conservative and not give an award. It's often braver to stick your neck out and reward something challenging, fresh or new. These foremen are the very first steps to shaping the 2010 Awards.”
“Hmm, I've always rather liked being a Radiohead,” quipped Schalit. “Ok, on a less melodic note, it's kinda scary to be the first South African to head up a D&AD panel. But given that radio has often been the medium for our li'l country down yonder, bottom of Afrika [sic] to outpunch its weight against the bigger markets, I guess it's payback time. Can't wait to see how the best of global work stacks up. The D&AD mantle of originality and craft defies the dank staleness of ‘radioland' so a blast of fresh air would be rather welcome, oxygen-laced please.”
D&AD Awards 2010 foremen
Entries open
The call for entries campaign was created by Tim Riley, AMV.BBDO and Nick Bell, Nick Bell Design. Eligible entries will be accepted until 27 January 2010. Work entered before 18 November 2009 will receive a 10% discount. Judging takes place from 19-22 April in London. The winners will be announced in June.
D&AD is a British not-for-profit organisation that represents the international design, advertising and creative communities. Its inaugural awards ceremony was held in 1963. For more, go to http://awards.dandad.org/2010, read the D&AD blog, join the D&AD Facebook group, follow @dandad on Twitter, view D&AD on YouTube and D&AD photos on Flickr.
Updated 5 November 2009
