Nando's and TBWA part ways

Says Marie Jamieson, CEO, TBWA\Hunt\Lascaris: "Nando's is one of our great success stories in terms of building a brand from inception, through the company lifecycle, to a point where it is at the pinnacle of success. The winning formula has always been that Nando's has given us the freedom, as an agency, to deliver work that pushes the envelope; challenges the status quo and bravely goes where no other brand has gone before."

The latest campaign, the Nando's 'Elections' campaign, built around the creation of the N.A.N.D.O.S political party, has been lauded by numerous industry sources as some of the best work ever and represents a relationship that is at the top of its game. Why the split then?

Says David Wingfield, COO, TBWA\Hunt\Lascaris: "Nando's as a client is unique because it grew with the agency (there were only a handful of stores when we started) and it involved a creative process that allowed complete creative freedom. This was the secret of our success.

"Right now Nando's is at the brink of a whole new era. We believe the time is exactly right to hand over the reigns and allow the brand to evolve in a new way. We have agreed to part at the right time, at the height of our success."

Says Robbie Brozin, CEO, Nando's: "It's the end of an era. Together with TBWA\Hunt\Lascaris, we have built a brand which has touched South Africans in a very unique way. It is time to allow the brand to take on a life of its own and evolve in a new way. It was wonderful working with the agency and our friendship remains in tact."

Says Reg Lascaris, Regional Director for TBWA Africa, Middle East and The Mediterranean: "In a way this is a sad day for us, I have so much respect for Robbie Brozin and everything he has achieved. We wish the new team at Nando's the best of luck in meeting the challenges that lie ahead."