What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Call to enter 2009 Midas Awards
NEW YORK: Entries are now open for the 2009 Midas Awards, which recognises excellence in financial services communications on a global scale. The Jupiter Drawing Room South Africa last year walked off with the Midas Grand Trophy for Best Direct Mail campaign for its client Absa Capital, and Velocity Films scooped a Midas Gold Ingot.
The Midas Awards honours advertising in banking, brokerage, insurance, mutual fund, and credit, in addition to, real estate, accounting and consulting. This financial award competition focuses on four distinct areas: Consumer and Business-to-Business Communications, as well as Corporate Communications, Craft and Technique and Best Use of Medium. Since 2001, it has provided a comprehensive view of advertising and corporate communications in the international financial community.
Last year's Midas Awards competition received entries from 24 countries, spanning five continents. Midas Gold Ingots also went to MUW Saatchi & Saatchi, Slovak Republic; McCann Erickson, US; and Ologie, US.
Warsop for 2009 jury
The Midas jury comprises award-winning international client and agency leaders from creative and marketing disciplines, in addition to respected experts in finance and communication. The 2009 Midas jury includes:
- Graham Warsop, chief creative officer, The Jupiter Drawing Room Johannesburg, South Africa
- Martin Behm, senior consultant/creative director, Hallvarsson & Halvarsson, Stockholm, Sweden
- Eduard Bohler, creative director, WIEN NORD, Vienna, Austria
- Simon Lee, creative director, Lavender*, Sydney Australia, and
- Prasanna Hegde, creative director, BPG Group, Dubai, UAE.
Jury members participating from North America are:
- Shelley Sutherland, VP/creative director, Rapp Collins, Toronto, Canada
- Beverly Bethge, partner/chief creative officer, Ologie, Columbus, Ohio
- Robert Frost, SVP/creative director, McCann Erickson, New York, New York
- Gary Topolewski, partner, Topolewski, Ferndale, Michigan, and
- Luis Pedro Gonzalez, group creative director, Draftfcb, Mexico City, Mexico.
Additional jurors will be announced.
All winning entries of the 2008 Midas Awards are featured in the showcase section of www.midasawards.com and are promoted by the International Awards Group network of representatives in 62 countries around the world. For more information, go to www.newyorkfestivals.com.
